FireBird Digital Agency

Experts in digital & gaming marketing, with over 20 years of experience in gaming & the web, on the African continent.

#AfricanDigitalAgency

DRIVEN BY SUCCESS

Helping you succeed is our goal.

Ensuring a powerful digital strategy that drives business success and helps you stay ahead of the ever-changing trends.

We pride ourselves on the fact that we make use of traditional creative design solutions. #KeepDesignReal

  • Dedicated Team
  • Tech Savvy
  • Global Experience
  • Industry Veterans
Why choose us

Experienced & Skilled

We've been in the web, mobile, gaming and design industries for decades and have worked with some of the world's largest organizations, including NBC Universal, MTN, Sony Pictures, RTL Group, FNB eBucks, Telkom, and many more. We're eager to share our experience and put our skilled team to work to help you, your team, and your business achieve success.

  • Social Media Campaigns
  • Ad Campaigns
  • Logos & Corporate Identity
  • Branded Games
  • Sponsored Tournaments
  • eCommerce Websites
  • Search Engine Optimization
  • Game Tournament Assets
  • Game Asset Design
  • Event Promotions
How we go about things

Our approach

We take a dedicated approach to our clients. Taking the time to thoroughly understand the needs, goals, timelines, success factors, measurements, and constraints of a project is crucial for its success. Building long-term partnerships emphasizing commitment and fostering trust between all parties involved.

We take the time to analyse your business model, ensuring we align our thinking and implement a long standing strategy with your product, brand values, success rate and it's audience to obtain ultimate growth.

Ensuring a well planned and comprehensive strategy and successful approach requires a variety of key elements.
  • Assessment and Analysis: We begin by thoroughly assessing the requirements of a project's needs, goals and constraints. Conducting a detailed analysis of the current model and existing resources or systems that may have an impact on the project.
  • Engagement: Engaging with our clients and their team members is crucial for the understanding and input required to reach maximum success of the requirements of the brand.
  • Goal Setting: Defining clear and achievable goals and objectives for your brand. Ensuring that these goals align with the overall mission, vision and values of the client.
  • Strategic Planning: Developing a strategic plan outlining the approach to achieving the project goals. This includes key milestones, resource allocation , timelines, risk management strategies and contingency planning.
  • Collaborative Decision Making: Involving your brand and team members in the process of the project, ensuring that there is always alignment in the approach we take. We welcome and value our clients' feedback and input.
  • Communication: We thrive on establishing a clear and honest communication approach. Ensuring our client is always kept updated and engaged throughout the project's lifecycle. This helps us obtain transparency, success and accountability.
  • Evaluation and Improvement: We ensure on-going evaluation and feedback to track the progress of the project to ensure we are aligning with the project's timeline, goals and identification of any areas for improvement. We adapt and adjust our strategy as required to obtain ultimate success.

It is essential to define timelines and success factors to ensure clear expectations and progress measurement. This requires the identification of key milestones within the project specifications, determining realistic timelines based on the scope of work, available resources, dependencies or constraints. Ensuring that defined, clear and measurable goals are met in aligning the objectives of the project. We regularly monitor the progress and success factors, easily identifying any changes needing to be made and adjusting accordingly. Adapting to changes and fostering an open line of communication between ourselves and our client in order to build transparency and loyalty. By providing a clear and outlined strategy for achieving a successful outcome of the project provides the client with satisfaction in the success and expectations of the project.

Implementing, Tweaking and Testing are the most critical phases in the lifecycle of the project. It requires careful planning and execution.

Implementation: We begin this phase by putting the plan into action. Allocating our resources, assigning the tasks to our team members and ensuring a clear line of communication. Implementing quality assurance processes to ensure that it is up to standard and defined by specifications. We foster collaboration and teamwork to facilitate a smooth implementation phase.

Testing: Developing a comprehensive testing strategy covering all aspects of the project. This includes the functionality, security and usability. We use a combination of manual and automated techniques for testing to obtain reliability of the project and prioritize any issues discovered during the testing process and work collaboratively to address them.

Tweaking: Once we have finalized the testing phase, we analyze and identify the areas of improvement and optimization. We gather insights and feedback and implement the changes for the project and visions as required. Throughout this process we take a collaborative and open-minded approach to ensure our client is actively involved in the process and decision-making of the project.

FireBird

Digital

Gaming

Agency

Projects

Some of our Incredible Projects

Project Case Studies

McDonald's

Branded Loyalty Game

Working alongside their gaming developers to customly brand the gaming assets. Customizing a unique game, Tinbo Mac Dash, fully branded, designed and integrated seamlessly onto the McDonald's Native App. Users had full access to the game, playing it and unlocking rewards which would then be redeemed in real-time across their stores, added into the offering was higher value rewards being unlocked and fulfilled by McDonald's. Achieving over 10.2 million game plays for the 6 week campaign activation.

MTN South Africa

Sponsored Tournaments

Providing a variety of promotional campaign material and supporting assets for Multiple MTN South Africa Gaming Tournaments. Shining the spotlight on the Summer Tournament series that saw winners winning their share of R680 000 in cash. Formatting designs for qualifiers rounds and hitting it off with the Grand Finale at the well known Rage Gaming Expo held at the Dome.

Moya App

Native App Gaming

Arguably South Africa's largest Instant Messenger community. Our team was the key foundation in providing the creatively designed site logos, theme's and promotional assets integrating into the customised games tournaments, prizes, branding and elements to their loyalty and rewards program that users had the chance to unlock and be a part of their community.

eBucks

Loyalty Gaming

The highly respected and accredited eBucks brand makes use of the GameZBoost white label casual gaming platform, as a value added service to the FNB and RMB banks loyalty programs. The team provides ongoing design services for the creation of gaming, promotional and marketing assets to bring about awareness to their clients.

NBC Universal

MMO Gaming

“This was one of the largest projects that we've undertaken, with the full designs for the SyFy Games site, which was focused on desktop based MMO games. The team was responsible for all the site design elements, assisting the SyFy team with the design of promotional assets for external marketing and social media campaigns”

Ayoba Africa

Native App Games and Tournaments

Africa's largest IM community trusted us to launch the Ayoba Games Arcade across various African countries. Primarily focusing on their sites marketing and promotional assets design both for internal and external usage. Working seamlessly alongside the Ayoba Design Team creating promotional assets focusing on driving the users acquisitions and registrations.